VWFS | Fleet is no traditional leasing company. It’s a team of forward-thinkers, dream-chasers and – of course – car lovers.
In the notoriously dull world of fleet, their promise is simple: energy. The energy to inspire their partners from the moment they walk in the room. The energy to be proactive. And the energy to say ‘Yes’.
This can-do attitude starts in their offices – with their people. And now, with our help, their brand lives and breathes it too.
In a Salary Sacrifice market dominated by big players with big money, VWFS | Fleet had to do something different.
So, they made their own customer-friendly Sal Sac scheme. Then, asked us for a creative solution to break them into the market.
Introducing: It’s Child’s Play.
A campaign full of nostalgia for old 70s and 80s Hotwheels adverts, with a hard-working strategy under its colourful bonnet: ‘Sal Sac that’s easy to buy’.
It’s Child’s Play did the B2B basics brilliantly – with an automated email flow to nurture customers, a value exchange to collect leads and Calendly for that all-important human touch.
But the real stars of the show were four CGI toy cars – one for each of our target audiences – designed to deliver big customer benefits in an exciting, energetic package.
Whoever said B2B was boring?
Landing page visitors:
6,857
Guides downloaded:
341
No. of marketing qualified leads:
27
Toy cars created:
4
Potential revenue in pipeline:
£798,000
