For Toolstation’s hard-working, small business customer base, time is money. Running out of 45mm crosshead screws halfway through a job is money. And waiting an hour for new ones to arrive is definitely money.
So Toolstation’s promise to them is a simple one: speed.
The speed they need to stay on-site, fully equipped and working for more minutes of the day.
Less time searching for items. Less time held up off-site. Less time waiting for deliveries. Less time wasted full stop.
This was not a one-off campaign, but a promise: Toolstation needed to be lightning fast everywhere the brand touched.
So we helped customers bypass Toolstation’s brick of a catalogue (ironic, really) to shop faster – using QR codes personalised to their past shopping habits. This alone got them shopping 10% more often.
Then, we asked the nation to ‘Witness the Quickness’ of the new Toolstation app, boosting the speed (and convenience) of buying everyday items. And boosting app orders by a whopping 255%.
But speed was in the details too, not just the headlines. So we honed their everyday emails to be faster, sharper and more fit for purpose - giving back more precious minutes to be spent outside the inbox.
TL;DR?
In the race against time, Toolstation and its customers are winning.
Incremental value in 3 months:
£3m
Faster shop frequency:
9%
More app orders:
255%
Higher app order value:
26%
Tradie time wasted:
00:00:00
