Allstar has a simple promise to its customers. No, literally. Allstar products make working life simpler, whether it’s lived on the road, at a desk or in the boardroom.
Over 40 years in fuel cards, this promise hasn’t changed. But, as you’ve probably noticed , the world of driving most definitely has.
With the arrival of electric cars, simplicity was starting to look a little different to what it used to do. So, this new problem needed a new solution: Allstar Chargepass®.
Allstar Chargepass® was the first fuel card ever to cover both electric and petrol payments. But few UK fleets had even heard of it.
So we set out on a launch campaign in search of fame and fortune – using broadcast media to get into the nation’s heads and hard-working 1-to-1 tactics when it was time to convert.
Behind this strategy was one powerful proposition: Chargepass® is in a comparison set of one.
The campaign’s star player was Allstar’s first-ever Broadcast Video on Demand (BVOD) spot – a love-it-or-hate-it parody of traditional sports advertising.
Meanwhile, our OOH, digital and social reached millions of eyes and ears around the UK – gaining Chargepass® countless new fans while making their lives simpler too.
When it comes to fuel, electricity and coming through with the simplicity, nothing competes with Allstar Chargepass®.
Growth in brand awareness:
8.5%
Web traffic up:
565%
No. of leads generated:
5,000
Purchase increased by:
50%
Competition with Chargepass®:
0
