60 years of experience and multiple award-winning campaigns have shaped us into the customer experience and engagement agency we are today.
Formerly known as Christian Brann – named after our founder, the ‘Godfather of Direct Marketing’ – back in the day we were seen as the ‘University of Direct Marketing’.
In 2021, we’re known as Havas CX helia. It’s still all about one-to-one conversations with consumers. But, just as people’s interactions with brands have changed, we’ve adapted and continue to evolve, too. Now we’re helping brands to create relevant, seamless experiences that enrich customers’ lives in a deeper, more meaningful way.
Working together with our clients has helped to give us TRR (Total Rate of Return) satisfaction scores well above the industry standard… and that’s why clients stay with us – some of them for over quarter of a century and counting.
First we listen – to the needs of our clients, developing detailed briefs to communicate their messages. Then we do – with art direction, copywriting, design and UX bringing our compelling concepts to life.
In a fickle world, repeat custom comes from meaning more – making a tangible difference to the customer’s life by being helpful, personal and memorable. When it comes to loyalty, we’re adept at building relationships that reward customers beyond just points and prizes.
We’re on the pulse of ever-changing tech and platforms that people are using to interact and express themselves. We draw insights to map out and create engaging touchpoints that are timely, relevant and all about the experience. Wherever a customer is in their relationship with your brand, we can strengthen and build upon this to develop long-term loyalty.
For every content strategy piece we develop, we nod to our Meaningful Brands study – focusing on value, individual preference and benefits to the environment and society at large. Our approach gives brands wider meaning and contextual relevance.
We harness the power of social, web, video, display and rich mobile experiences to engage customers and maximise brand interactions. This ranges from UX that improves usability to design that triggers desire.
Whatever tech platform you’re using, we can identify how to integrate data to deliver personal brand moments. Our solutions include single customer views and market automation right through to standalone tech, including data access portals, websites and apps.
We offer consultancy and secure data-asset management, along with advanced analytics that explain our data findings. Then we’ll design a solution around these insights and the needs of the business.