“The 911 is the only car that you can drive from an African safari to Le Mans, then to the theatre and onto the streets of New York.”
Ferry Porsche knew what some car makers are only just realising today: a car isn’t just a driving machine – it’s a vehicle for all of life’s richest experiences.
In a Porsche, every drive is faster. Every turn is sharper. Every emotion feels stronger. Every song sounds better.
This is: life, heightened. A CX promise that has its roots deep in Porsche history – a promise we keep today and will keep tomorrow.
For the new generation of drivers, a car is not enough. They want more: cultural moments, creative inspiration and big, big dreams.
So, when Porsche came to us to launch the new, all-electric Macan and Taycan, we asked the nation to Dream Electric.
This was no ordinary car launch. It was a moment heightened in every detail – the food, the drinks, the music. And, of course, the main event: a 540-drone show turning London’s skies into a canvas for our electric dreams.
3D volumetric cars, each the size of 40 Olympic swimming pools, told the story of Porsche’s electric new era. While 500 guests, chosen for their passion, their talent and their influence, watched on.
It was exclusive. But we also made sure it was everywhere – partnering with Clerkenwell Design Week to create buzz and amplifying the noise with social, cinema and OOH.
The results? 3.32m organic reach. A moment to ripple through UK culture. And a new generation of brand ambassadors in the making.
Organic reach:
3.32m
Social impressions:
18.2m
Purchase consideration:
x2
Electric dreams inspired:
75,000
Drones launched into London’s sky:
540
